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Poll: how you use Facebook?

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ONLY 40% OF SMALL BUSINESSES HAVE A SOCIAL MEDIA STRATEGY BUT ONLY 36% OF THESE UPDATE IT EVERY DAY, ACCORDING TO THE 2017 SENSIS SOCIAL MEDIA REPORT

Social media expert Mel Kettle says that as the clear majority of people use Facebook (95%) it is vital that you consider it as a marketing tool.

“If you use social media but don’t have a strategy, you are wasting your time and energy. And your plan needs to link your overarching business strategy and marketing plan.”

“Increasingly, there is the expectation that businesses are on social media so you need a valid reason if you are not. “‘I’m too scared’ or ‘I can’t be bothered’ just doesn’t cut it,” says Mel.

Key findings from the Sensis Social Media Report:

99% of all Australians have an internet-enabled device (we average 3 each)

81% own a smartphone–that’s 99% of 18-29 years olds and 96% of 30-39 year olds

84% access the internet daily, with 56% accessing it more than five times a day

70% use social networking sites (up from 69% in 2016) and 35% check social media more than five times a day

When and where we use it:

57% use social media first thing in the morning, 18% when commuting, 21% during work, 47% on breaks, 71% after work in the evening and 39% last thing before bed. 

96% use social media at home, compared to 35% at work, 43% on public transport, 33% restaurants, bars, parties, 37% in the car, 16% at sporting events and 14% on the lavatory, 33% while watching TV.

Usage:

Facebook (94%), You Tube 51%, Instagram 46%, Snapchat 40% Twitter 32%, LinkedIn 18% Pinterest (10%)

81% use Facebook Messenger, 34% use Viber, 18% use WhatsApp and 12% don’t use a messaging service

81% access social media via a smartphone, 30% laptop, 28% desktop and 25% on a tablet.

Why:

89% to catch up with friends/family, 43% to watch videos, 26% to connect with people with the same interests, 18% to research brands/businesses, 16% to research products or services and 9% for customer service.

Advertising:

30% say they are quite happy to see ads on social media sites (however, another 30% are not) 57% ignore sponsored posts from businesses they don’t follow

37% will look up a brand’s social media presence before making a purchase.

If your pharmacy has a Facebook page, tell us about how and why you use it by taking our anonymous poll …

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