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Priceline rolls out blood pressure checks

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For the second year Priceline Pharmacy is partnering with the Stroke Foundation to deliver Australia’s Biggest Blood Pressure Check (ABBPC) with the goal of beating last year’s result to conduct more than 56,000 free blood pressure checks.
Launching today to coincide with World Hypertension Day (until 14 June 2017) Priceline Pharmacy is offering free blood pressure checks in-store with a pharmacist or on one of 130 exclusive Digital Health Stations. There will also be pop-up sites in select shopping centres around the country offering the checks.
“Partnering with the Stroke Foundation for Australia’s Biggest Blood Pressure Check amplifies our strong health offering on a national level which builds customer interaction and provides the opportunity for our pharmacists to create better relationships with their local community,” said Richard Vincent, CEO – Priceline Pharmacy (API).
During last year’s campaign one in three people tested were found to be at high risk of a stroke* and referred to their GP for a full assessment. A person’s stroke risk is assessed by a blood pressure reading in conjunction with lifestyle and family history questions.
Priceline says that offering a choice in the method of blood pressure checks, whether that’s with a pharmacist or on a health station, means Priceline Pharmacy will be attracting a wider reach of customers. Currently more than 620,000 health checks have been completed on the health stations since they were introduced into Priceline Pharmacy stores at the end of 2015.
Priceline Pharmacy has teamed up with a new ambassador this year with Bianca Venuti, daughter of Aussie entertainer Maria Venuti, sharing the story of her mother’s stroke journey to encourage the public to have their blood pressure checked.
*Priceline Pharmacy SiSU Health Station data from 1 April – 8 May 2016
Pic: Ambassador Bianca Venuti

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